Crovetti Orthopaedics and Sports Medicine × G Media
See the plan
Prepared for Crovetti Orthopaedics & Sports Medicine · August 2026

You built the biggest orthopaedic video library in Nevada. Then you stopped.

438 videos. 466,751 views. Sixteen years of work, embedded properly on your own procedure pages. The last one went up in June 2024, and nothing has gone up since.

What we'd build The plan
438videos published
466,751lifetime views
883subscribers
26months since the last upload
The audit · where you stand today
Nobody in this market has done what you have already done. That is the whole reason to write this.

We audited every orthopaedic and spine practice in Southern Nevada, including what each one is currently paying for. Most of them have nothing to film and no idea where to start. You have a sixteen-year library, a named patient series, procedure vignettes embedded on your own site, TV segments and a podcast page. This proposal is not about starting. It is about running what you built.

438
videos on the channel, spanning 2010 to 2024 — more than ten times the next-largest orthopaedic library in this market.
youtube.com/@CrovettiOrtho · verified August 2026
466,751
lifetime views. Your top film, "How much recovery time do I need for my hip replacement surgery?", has 48,516 on its own.
Channel library totals, August 2026
2,777
Google reviews averaging 4.82 across four listings, plus seven physicians, two offices and your own surgical facility.
G Media market survey · Google Places, August 2026
The gap
Twenty-six months dark
The last upload was June 13, 2024. Every video on your Latest tab now reads "2 years ago." The library still earns views every day — it is simply doing it with nobody behind it.
The gap
466,751 views, 883 subscribers
That ratio is the tell. A patient arrives, gets the answer, and leaves unattached. You have a library, not a channel — no cadence, no end screens, no reason offered to subscribe.
The gap
47 live ads, none of them video
37 Google ads ran the day we checked, and about ten Meta ads have run since January — introducing individual providers with a still photo. You own 438 films and not one frame is in the ads you are paying for.

Ads rent the attention. A channel keeps it. You are the only practice in this market that already owns the thing that keeps it — and it is currently unplugged from everything else you are spending money on.

The proof · it is already working without you
Your best videos answer the exact question a patient types at 11pm. They have been doing it for years, unattended.

These are not brand films. They are search-intent answers, and they compound.

The Crovetti Orthopaedics YouTube channel showing 883 subscribers, 438 videos, and every recent upload stamped two years ago
Your channel as a patient finds it today: 883 subscribers, 438 videos, the "I Can ___ Again" series in its own branded thumbnails — and every entry on the Latest tab stamped "2 years ago."
Evergreen
The recovery-timeline series
"Where should I be 3 weeks after knee surgery?" and its 6-, 9- and 12-week companions have earned roughly 137,000 views between them. Nobody promoted these. They simply answer the question.
Already branded
"I Can ___ Again"
Golf, dance, referee, pickleball, work, walk. A named patient series with a consistent look and dozens of episodes already shot. Most practices spend a year trying to invent this.
The unused asset
252 of your 438 are under a minute
More than half your library is already short-form length — filmed before Shorts existed, published horizontally, and your channel has never posted a single Short.
What is already built, and what is not being used
Built · "Our Videos" menu, ten categories Built · players embedded on procedure pages Built · full transcripts under each vignette Built · Fox 5, TV 8 and TV13 segments Built · a podcast page Built · "I Can ___ Again" patient series Not used · Shorts and vertical Not used · video creative in live ads Not used · publishing cadence since June 2024

Verified across crovettiortho.com, the YouTube channel, Google's Ads Transparency Center and the Meta Ad Library, August 2026.

The market gap
You lead this category four times over — and the lead is still under a thousand subscribers.

We surveyed 72 orthopaedic and spine practices across Southern Nevada. Eighteen have a YouTube channel at all. Nine have a video page of any kind. You are first, by a distance — which is a measure of how little anyone else has committed, and how quickly that could change.

Crovetti Orthopaedics
883
Center for Wellness Orthopedic
217
Advanced Orthopedics & Sports Medicine
136
Nevada Orthopedic & Spine Center
63
Balance Health / Nevada Foot & Ankle
7
Desert Orthopaedic Center
no channel

YouTube subscriber counts for Southern Nevada orthopaedic practices, G Media survey, August 2026. Bars to scale against the leader.

The risk
A two-year gap is an opening
The practices behind you are small, but they are posting this year and you are not. A lead built over sixteen years can be closed in eighteen months by anyone who simply keeps going.
The opportunity
You start from 438, not from zero
Everyone else in this market begins with an empty channel. You begin with a full library, a named series and a working embed structure. The category is wide open and you are already standing in it.
What G Media builds
Not a rebuild. An engine room for the library you already own.

The first month of this program produces a great deal of published work without filming anything new. That is deliberate — it is the fastest return available to you, and no other practice in this market could do it.

⚡
The Shorts pipeline — from footage you already paid for
252 of your videos are already under a minute. Reframed vertical, captioned, titled for search and published on a schedule, that is well over a year of Shorts across YouTube, Instagram and Facebook before a camera is switched on.
🎯
Video creative for the ads you are already buying
Your Meta ads currently introduce providers with a photo. We cut the same introductions from real footage, and every click lands on a page where that provider is already speaking. The budget does not change; what it buys does.
📈
Channel operations — turning a library into a channel
Titles and thumbnails rebuilt against what patients actually search, playlists by procedure and recovery stage, end screens, descriptions written so AI search tools can cite you, and a publishing calendar that does not depend on anyone remembering. 883 subscribers against 466,751 views is an operations problem, not a content problem.
👤
The roster, brought current
Your channel still carries the practice under one surgeon's name while seven physicians and four advanced practice providers now see patients. New profiles for everyone hired since the library went quiet, filmed in a single day.
🎬
"I Can ___ Again," continued properly
The series already exists and already works. We resume it with real production — HIPAA marketing authorization signed before we roll, FTC testimonial rules followed, nothing published without your sign-off.
🎙️
The podcast page, finally filled
There is a podcast in your navigation and a purpose-built podcast studio ten minutes from your Alta Drive office. Bundled payments, the Validation Institute work, the surgical facility — you have subject matter no competitor can copy.
Why G Media
A Las Vegas production company, not an agency retainer.
Two studios on Durango
A podcast set and a production stage, minutes from Alta Drive. A free hour between cases is a filming slot.
On location at your offices
Full crew at Alta Drive or Horizon Ridge, worked around clinic and surgical schedules.
Same-week delivery
Film this week, publish this week. Medical video dies from slow turnaround more than anything else.
Medical vertical experience
HIPAA authorizations, FTC testimonial rules, no PHI on camera, nothing publishes without sign-off.
You own everything — including what you already own
The channel, the raw footage, the existing library and everything we add to it belongs to Crovetti Orthopaedics and Sports Medicine. We are not migrating your work anywhere. If we ever part ways, the entire asset stays exactly where it is.
The plan
Three phases. Restart the engine, then extend the lead.
Phase 1
Reactivation
Weeks 1–6
  • Full audit of the 438-video library — what still performs, what to re-title, what to retire
  • First Shorts batch cut from existing footage, published on a set cadence
  • Channel operations rebuilt: playlists, thumbnails, end screens, descriptions
  • Video creative delivered into your live Google and Meta campaigns
Phase 2
Back on the air
Months 2–6
  • Monthly filming rhythm across Alta Drive and Horizon Ridge
  • Profiles for every provider hired since 2024
  • "I Can ___ Again" resumes, compliance approved in advance
  • Procedure vignettes refreshed and gaps in the library filled
  • Monthly scorecard: views, watch time, search rankings, calls attributed
Phase 3
Extending the lead
Month 7 onward
  • Weekly publishing cadence across long form and Shorts
  • The Crovetti podcast, launched — recorded in our studio or yours
  • Inside the surgical facility, when and only when your team is ready
  • AI search visibility — the library structured so ChatGPT and Google's AI cite you
  • Quarterly strategy review with your leadership

Each phase is a decision point, not a commitment. We review the scorecard together and move forward only when the practice wants to.

Las Vegas is going to have an orthopaedic authority on video.

Right now that is you, on the strength of work you finished two years ago. Everything needed to hold the position already exists inside your practice. What it has never had is somebody whose job is to run it.

Book a 15-minute call luis@gmediaco.com 702-499-5111
Luis Barraza · Founder & CEO, G Media · Las Vegas